Managing an online business isn’t easy. Not only do you have to handle the day to day operations of your store, but you also have to consider your marketing strategy as well. Unfortunately, there’s no magic plugin, app, or theme you can use on BigCommerce that will automatically help your SEO.
If you want to improve your position in the search results, you may want to consider the benefits of working with a BigCommerce partner. A vetted agency that has a close relationship with the platform you are on could pay off big in the long term, as they will have the most knowledge that applies directly to your needs.
What Can a BigCommerce Partner Do For You?
SEO agencies vary quite a bit. There’s one’s suited for bloggers and small service businesses, and others that are more specialized toward eCommerce shops. If you are already on BigCommerce and operate any kind of online store, it makes sense that you would want to look for a professional eCommerce SEO company that specializes in this platform.
A BigCommerce partner would offer you several benefits in comparison to selecting just any agency for the job. For one, they would have a rich understanding of the platform itself. This means that you can be sure that the SEO team won’t have any trouble navigating the backend of your website, will know how to make changes and technical updates on the fly, and will have a sure footing in terms of how to make the most of BigCommerce’s features.
It’s important to keep in mind that outside of the eCommerce sector, Bigcommerce is relatively unknown. Most websites run on platforms like WordPress, which makes experience with eCommerce platforms somewhat of a rarity for many SEO agencies. This can be a big issue when it comes time to make technical changes or when a blog needs to be posted. You don’t want a BigCommerce newbie stumbling around in the backend of your store.
This is what a BigCommerce partner brings to the table: experience. A team you can truly rely on to help you understand and make the most out of the platform. An agency that has already been vetted by BigCommerce themselves and that recognizes them as a reliable company for your marketing needs. At that point, most of the research has already been done for you. The top BigCommerce partners are the big players when it comes to the platform, agencies that have had close ties with the platform for years and are pretty much guaranteed to offer a satisfactory experience for eCommerce merchants.
Another reason why hiring an official partner to the platform you are on would be beneficial is because they would be able to assist your business in a more holistic fashion. For instance, with bugs and any conflicts that you may encounter. Even a well-oiled and properly managed eCommerce website encounters bugs and glitches every now and then. A partner would have the necessary knowledge to help ensure your business is always running smoothly, both from a marketing standpoint as well as on a technical level.
Choosing The Best BigCommerce Partner
Not every agency understands BigCommerce SEO best practices or would be able to help you reach your business goals. This is why it’s worth investing your time and money into a company like 1Digital®. They have an extensive history of working with BigCommerce stores in order to help them get page one rankings and improve their business on multiple levels.
If you are looking for a platform partner for your marketing needs on BigCommerce, 1Digital® is without a doubt the agency you need to get in touch with.